> For the complete documentation index, see [llms.txt](https://foxecom.gitbook.io/megamog-theme/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://foxecom.gitbook.io/megamog-theme/analytics.md).

# Analytics

Knowledge is power, and with our new advanced Analytics feature, you'll gain unparalleled insights into your store's performance.

<figure><img src="https://files.gitbook.com/v0/b/gitbook-x-prod.appspot.com/o/spaces%2F-MlL6sK9D7unq8F2VPPp%2Fuploads%2FrwN6RLQ3KWzEyeCNkSwP%2FFoxKit-Analytics%20dashboard.jpg?alt=media&#x26;token=fc0250ff-9db1-479d-9cd8-0028e154b442" alt=""><figcaption><p>FoxKit Analytics dashboard shows essential metrics for your business operation.</p></figcaption></figure>

{% hint style="info" %}
From version 3.0 onwards, FoxKit provides detailed Analytics reports for each feature.&#x20;
{% endhint %}

### Required permissions for Analytics

To collect data for Analytics, in this version, FoxKit will ask for the following additional permissions:

* To track storefront events based on Shopify API: `write_pixels` and `read_customer_events` . Read about [Customer Privacy API here](https://shopify.dev/docs/apps/marketing/pixels).&#x20;
* To collect order data and sales data: `read_orders` and `write_orders`

Simply approve the request from FoxKit for additional permissions. No worries :)

### Metrics you can find in FoxKit Analytics

<table><thead><tr><th width="226">Metric</th><th width="384">Description</th><th>Segment</th></tr></thead><tbody><tr><td>Impression</td><td>Number of times the FoxKit feature is visible to shoppers</td><td><code>Device</code><br><code>Country</code></td></tr><tr><td>Unique impression</td><td>Number of times the FoxKit feature is visible to unique shoppers</td><td><code>Device</code><br><code>Country</code></td></tr><tr><td>Add to cart</td><td>Number of times the shoppers click Add-to-cart button from the FoxKit feature</td><td><code>Device</code><br><code>Country</code></td></tr><tr><td>Conversion rate</td><td>The ratio of conversions to impressions</td><td></td></tr><tr><td>Reached checkout</td><td>How many events of shoppers starting the checkout process</td><td></td></tr><tr><td>Total subscribers</td><td>Total contact subscribers collected using FoxKit feature</td><td></td></tr><tr><td>Total orders</td><td>The number of orders generated using FoxKit</td><td></td></tr><tr><td>Total sales</td><td>Total sales generated by FoxKit features only</td><td></td></tr><tr><td>Email notifications sent</td><td>Number of emails sent to subscribers</td><td></td></tr><tr><td>Average order value</td><td>The average value of each order generated by FoxKit features</td><td></td></tr></tbody></table>

### Features with their Analytics metrics

<table><thead><tr><th width="188">Feature</th><th width="145">Metric 1<select multiple><option value="c53879b7cfce49239e2ae99100db93de" label="Impression" color="blue"></option><option value="b06cd7f48aa0472098374958646846d0" label="Delivery rate" color="blue"></option><option value="d5e01029da8d409b92add8566d7c9cda" label="Total deliveries" color="blue"></option></select></th><th width="162">Metric 2<select multiple><option value="13da858271134c2a96a0fce75bb2f474" label="Add to cart" color="blue"></option><option value="cc22619fce25482dbaf7ad65f23b4109" label="Total subscribers" color="blue"></option><option value="6afedc135ba34ea7acbb535253004bc8" label="Open rate" color="blue"></option><option value="3098acf703d84e11a1c430222dffe851" label="Reached goal" color="blue"></option><option value="0c9cc12b8d7742d0ab98a9138b3a9f2d" label="Total opens" color="blue"></option></select></th><th width="143">Metric 3<select multiple><option value="0365291d12fe4102bc355a5e2c83ff19" label="Conversion rate" color="blue"></option><option value="6ffd52b22d16420385c017cf9f61292b" label="Total subscribers" color="blue"></option><option value="9e07261ac2b14c0b9db52c5e2d37be48" label="Click rate" color="blue"></option><option value="cc5e146b85fe4108ab84df0b2ff395c2" label="Completed order" color="blue"></option><option value="9fb7095a5a68483d9a85681b99b7d9b2" label="Total clicks" color="blue"></option><option value="e77395483a214d31b93d6b08aa80f9cf" label="CTR" color="blue"></option></select></th><th width="174">Metric 4<select multiple><option value="530ebc9ed85b43af9ea73554f525d5db" label="Reached checkout" color="blue"></option><option value="067da1606dc54f8ea80b826c8df9800f" label="Email notifications" color="blue"></option><option value="49a0c7a739024d0490490051bd209419" label="Bounce rate" color="blue"></option><option value="48b9170f75ed44e2b4e6ddf4f6ed0618" label="Conversion rate" color="blue"></option><option value="73fdccc082654f928bf73561861f3a14" label="Total bounce" color="blue"></option></select></th><th width="140">Metric 5<select multiple><option value="857cc115cced4cccaf748e7d417f3be7" label="Total orders" color="blue"></option><option value="53f33a75c1694ef8a2ba99c35e8e0491" label="Unsubscribe rate" color="blue"></option><option value="18aaa76a87ef4ef0b0f861adade47583" label="Total unsubcribe" color="blue"></option></select></th><th width="147">Metric 6<select><option value="98cacbe8886b447089ed06bb2ad5a7c0" label="Total sales" color="blue"></option><option value="7a61b9004d7740b9a6f74a2d6206e20f" label="Number of complaints" color="blue"></option></select></th><th>Metric 7<select multiple><option value="fe1465d65b1943639d31c8d66f72b542" label="AOV" color="blue"></option><option value="7cd993522e554b76a8c8257dd9ecca21" label="Recipients opened" color="blue"></option><option value="96626033c9474d2887f2969b832c3891" label="Recipients clicked" color="blue"></option></select></th></tr></thead><tbody><tr><td>Product bundles</td><td><span data-option="c53879b7cfce49239e2ae99100db93de">Impression</span></td><td><span data-option="13da858271134c2a96a0fce75bb2f474">Add to cart</span></td><td><span data-option="0365291d12fe4102bc355a5e2c83ff19">Conversion rate</span></td><td><span data-option="530ebc9ed85b43af9ea73554f525d5db">Reached checkout</span></td><td><span data-option="857cc115cced4cccaf748e7d417f3be7">Total orders</span></td><td><span data-option="98cacbe8886b447089ed06bb2ad5a7c0">Total sales</span></td><td><span data-option="fe1465d65b1943639d31c8d66f72b542">AOV</span></td></tr><tr><td>Volume discounts</td><td><span data-option="c53879b7cfce49239e2ae99100db93de">Impression</span></td><td><span data-option="13da858271134c2a96a0fce75bb2f474">Add to cart</span></td><td><span data-option="0365291d12fe4102bc355a5e2c83ff19">Conversion rate</span></td><td><span data-option="530ebc9ed85b43af9ea73554f525d5db">Reached checkout</span></td><td><span data-option="857cc115cced4cccaf748e7d417f3be7">Total orders</span></td><td><span data-option="98cacbe8886b447089ed06bb2ad5a7c0">Total sales</span></td><td><span data-option="fe1465d65b1943639d31c8d66f72b542">AOV</span></td></tr><tr><td>Pre-purchase</td><td><span data-option="c53879b7cfce49239e2ae99100db93de">Impression</span></td><td><span data-option="13da858271134c2a96a0fce75bb2f474">Add to cart</span></td><td><span data-option="0365291d12fe4102bc355a5e2c83ff19">Conversion rate</span></td><td><span data-option="530ebc9ed85b43af9ea73554f525d5db">Reached checkout</span></td><td><span data-option="857cc115cced4cccaf748e7d417f3be7">Total orders</span></td><td><span data-option="98cacbe8886b447089ed06bb2ad5a7c0">Total sales</span></td><td><span data-option="fe1465d65b1943639d31c8d66f72b542">AOV</span></td></tr><tr><td>Pre-order</td><td><span data-option="c53879b7cfce49239e2ae99100db93de">Impression</span></td><td><span data-option="13da858271134c2a96a0fce75bb2f474">Add to cart</span></td><td><span data-option="0365291d12fe4102bc355a5e2c83ff19">Conversion rate</span></td><td><span data-option="530ebc9ed85b43af9ea73554f525d5db">Reached checkout</span></td><td><span data-option="857cc115cced4cccaf748e7d417f3be7">Total orders</span></td><td><span data-option="98cacbe8886b447089ed06bb2ad5a7c0">Total sales</span></td><td><span data-option="fe1465d65b1943639d31c8d66f72b542">AOV</span></td></tr><tr><td>Size chart</td><td><span data-option="c53879b7cfce49239e2ae99100db93de">Impression</span></td><td></td><td></td><td></td><td></td><td></td><td></td></tr><tr><td>Related products</td><td><span data-option="c53879b7cfce49239e2ae99100db93de">Impression</span></td><td><span data-option="13da858271134c2a96a0fce75bb2f474">Add to cart</span></td><td><span data-option="9fb7095a5a68483d9a85681b99b7d9b2">Total clicks</span></td><td></td><td></td><td></td><td></td></tr><tr><td>Lucky wheel</td><td><span data-option="c53879b7cfce49239e2ae99100db93de">Impression</span></td><td><span data-option="cc22619fce25482dbaf7ad65f23b4109">Total subscribers</span></td><td><span data-option="0365291d12fe4102bc355a5e2c83ff19">Conversion rate</span></td><td></td><td></td><td></td><td></td></tr><tr><td>Pop-up</td><td><span data-option="c53879b7cfce49239e2ae99100db93de">Impression</span></td><td><span data-option="cc22619fce25482dbaf7ad65f23b4109">Total subscribers</span></td><td><span data-option="0365291d12fe4102bc355a5e2c83ff19">Conversion rate</span></td><td></td><td></td><td></td><td></td></tr><tr><td>Cart goals</td><td><span data-option="c53879b7cfce49239e2ae99100db93de">Impression</span></td><td><span data-option="3098acf703d84e11a1c430222dffe851">Reached goal</span></td><td><span data-option="cc5e146b85fe4108ab84df0b2ff395c2">Completed order</span></td><td><span data-option="48b9170f75ed44e2b4e6ddf4f6ed0618">Conversion rate</span></td><td></td><td></td><td></td></tr><tr><td>Sales notifications</td><td><span data-option="c53879b7cfce49239e2ae99100db93de">Impression</span></td><td></td><td><span data-option="9fb7095a5a68483d9a85681b99b7d9b2">Total clicks, </span><span data-option="e77395483a214d31b93d6b08aa80f9cf">CTR</span></td><td></td><td></td><td></td><td></td></tr><tr><td>Back-in-stock</td><td><span data-option="c53879b7cfce49239e2ae99100db93de">Impression</span></td><td><span data-option="13da858271134c2a96a0fce75bb2f474">Add to cart</span></td><td><span data-option="6ffd52b22d16420385c017cf9f61292b">Total subscribers, </span><span data-option="e77395483a214d31b93d6b08aa80f9cf">CTR</span></td><td><span data-option="067da1606dc54f8ea80b826c8df9800f">Email notifications</span></td><td><span data-option="857cc115cced4cccaf748e7d417f3be7">Total orders</span></td><td><span data-option="98cacbe8886b447089ed06bb2ad5a7c0">Total sales</span></td><td><span data-option="fe1465d65b1943639d31c8d66f72b542">AOV</span></td></tr><tr><td>Email</td><td><span data-option="d5e01029da8d409b92add8566d7c9cda">Total deliveries, </span><span data-option="b06cd7f48aa0472098374958646846d0">Delivery rate</span></td><td><span data-option="0c9cc12b8d7742d0ab98a9138b3a9f2d">Total opens, </span><span data-option="6afedc135ba34ea7acbb535253004bc8">Open rate</span></td><td><span data-option="9fb7095a5a68483d9a85681b99b7d9b2">Total clicks, </span><span data-option="9e07261ac2b14c0b9db52c5e2d37be48">Click rate</span></td><td><span data-option="73fdccc082654f928bf73561861f3a14">Total bounce, </span><span data-option="49a0c7a739024d0490490051bd209419">Bounce rate</span></td><td><span data-option="18aaa76a87ef4ef0b0f861adade47583">Total unsubcribe, </span><span data-option="53f33a75c1694ef8a2ba99c35e8e0491">Unsubscribe rate</span></td><td><span data-option="7a61b9004d7740b9a6f74a2d6206e20f">Number of complaints</span></td><td><span data-option="7cd993522e554b76a8c8257dd9ecca21">Recipients opened, </span><span data-option="96626033c9474d2887f2969b832c3891">Recipients clicked</span></td></tr></tbody></table>

<figure><img src="/files/FWbzBePW6CWTNRAQqEf2" alt=""><figcaption><p><a href="https://apps.shopify.com/xflow?utm_source=foxecom&#x26;utm_medium=help_center_foxkit_analytics&#x26;utm_campaign=anchor-text&#x26;utm_term=install_xflow_back_in_stock_automation_free">Install XFlow Back In Stock Automation FREE</a></p></figcaption></figure>

### Analytics for each feature

With the above metrics, FoxKit provides a performance report for each feature, including:&#x20;

* Product bundles
* Volume discounts
* Pre-order products
* In-cart offers
* Relate products
* Free shipping goal
* Sale notifications
* Lucky wheel
* Pop-up&#x20;
* Back in stock
* Size charts
* Pre-purchase offers

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